Legal & Privacy

Cookie Policy

This Cookie Policy explains how Modalerts.shop may use cookies and similar technologies when visitors access or interact with our website. It covers the purposes these technologies may serve, including website functionality, preferences, performance, analytics and third-party services.

The technologies involved depend on the website’s active features and integrations. This policy also explains how cookies relate to personal information and the choices visitors may have when managing their browser and website preferences.

What Are Cookies?

Cookies are small data files or identifiers that websites may store on, or access from, a computer, mobile phone or other device. They can help websites recognise browsing sessions, maintain certain functions and remember selected settings.

Some websites also use similar technologies, including local storage and browser-based identifiers. These technologies may serve comparable purposes, although their operation can differ. References to cookies in this policy include similar technologies where relevant.

How Modalerts.shop May Use Cookies

Modalerts.shop may use cookies and similar technologies to support website functionality, usability, security and technical performance.

Depending on the services and features in use, these technologies may support browsing sessions, shopping basket and checkout processes, website preferences, security measures and the identification of technical issues.

Some features may also involve external services that use cookies or other identifiers. The following sections explain the different categories and their potential purposes. Not every category necessarily applies to the website’s current configuration.

Essential Cookies

Essential cookies support website functions or services requested by visitors and certain necessary technical operations.

On an ecommerce website, these technologies may help maintain browsing sessions, retain shopping basket information, support checkout functionality or protect website security. They may also support technical settings needed for particular website operations.

Certain cookies may be used without separate consent where they satisfy an applicable legal exception, including technologies strictly necessary to provide a service requested by the visitor.

However, describing a cookie as essential does not automatically establish that an exception applies. Its actual purpose and operation determine whether it qualifies.

Blocking necessary technologies through browser settings may affect the availability or operation of website features.

Preference Cookies

Preference cookies may help websites remember selections made by visitors, such as optional display preferences, interface settings or other website choices.

Where these features are available, relevant technologies may maintain selected preferences between pages or visits.

Whether preference cookies are used depends on the functionality implemented on Modalerts.shop. Any applicable consent requirements or exceptions depend on the technology’s actual purpose and operation.

Analytics and Performance Cookies

Where analytics or performance-monitoring technologies are used, they may provide information about how visitors interact with Modalerts.shop.

Such information may relate to page visits, navigation patterns, feature usage, loading performance or technical errors. It may help identify problems and inform improvements to website reliability and usability.

Depending on the technology, analytics information may include identifiers associated with a device or browsing session.

Analytics technologies are subject to applicable privacy and cookie requirements. Some limited statistical uses may qualify for a legal exception where all relevant conditions are satisfied. Other analytics activities may require consent.

Marketing and Advertising Cookies

If Modalerts.shop uses advertising, remarketing or similar technologies, these may involve cookies, pixels or other identifiers.

Such technologies can support advertising measurement, evaluation of interactions with online content or the delivery of advertising based on relevant interests.

Marketing and advertising technologies are generally not necessary for core website functionality. Where implemented, they are subject to applicable consent and privacy requirements.

This section describes potential uses and does not indicate that particular advertising or tracking services are currently active.

Third-Party Cookies and Services

Some website functionality may involve services provided by external organisations.

Depending on the active integrations, these services could support payments, website security, communications, embedded content, analytics, shipping or tracking.

Third-party services may store or access cookies and similar identifiers when visitors interact with relevant website features. Their technologies may operate according to their own purposes, configurations and privacy practices.

Additional information about their processing activities may be available in the relevant providers’ privacy or cookie policies.

Although Modalerts.shop may not control every aspect of technologies operated directly by third parties, integrations used through the website remain subject to applicable transparency and privacy requirements.

UK cookie rules distinguish between technologies requiring consent and those qualifying for an applicable legal exception.

Certain technologies necessary to provide requested services may operate without separate cookie consent. Other limited purposes may qualify for specific exceptions where the relevant legal conditions are met.

Where consent is required, visitors must receive appropriate information and have an opportunity to make a valid choice before the relevant technology is used.

Simply continuing to browse a website does not, by itself, establish valid consent.

Where a cookie banner or preference-management tool is provided, visitors may be able to review available categories and express or change their choices through that facility.

Visitors can manage certain cookie and website-storage settings through their browser.

Most modern browsers provide options to view, restrict, block or delete cookies. Some also offer controls for other forms of website storage or device permissions.

Where Modalerts.shop provides an on-site cookie preference tool, additional controls may be available for relevant technologies.

Restricting or deleting some cookies may affect website functionality. Shopping baskets, checkout sessions and remembered preferences, for example, may not operate as intended when supporting technologies are blocked.

The controls available and their effects depend on the browser and technologies involved.

Cookies and Personal Information

Cookies and similar technologies may involve information about a visitor’s device, browser, browsing session, selected preferences or website interactions.

Some identifiers may qualify as personal data where they relate to an identifiable individual or can be combined with other information to identify someone.

Not every cookie necessarily contains personal information, and different technologies may process different categories of data.

For further information about how Modalerts.shop handles personal information and privacy rights, please refer to our Privacy Policy.

How Long Cookies May Remain

Cookies may operate for different periods depending on their purpose and technical configuration.

Session cookies generally operate during a browsing session, although their removal can depend on browser behaviour and technical settings.

Persistent cookies may remain on a device for a defined period or until removed.

The retention period for any individual cookie depends on its configuration and, where relevant, the third-party service responsible for it.

Modalerts.shop may update this Cookie Policy to reflect changes in website functionality, plugins, integrations, third-party services, cookie technologies or applicable privacy requirements.

Updates may also be made when existing practices change or further clarification becomes necessary.

Visitors are encouraged to review this page periodically for current information about the website’s cookie practices.

Further information about Modalerts.shop and its website practices is available through the following policy and information pages:

These pages provide additional information about matters outside the scope of this Cookie Policy.

Customer Support

Questions About This Policy?

Contact Customer Support through our contact form. Include your order reference where relevant, and avoid sharing passwords, payment details or unnecessary medical information.

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